IntoNow – TV Show checkins just got easier!

Into Now is a new iPhone app that stands hand and shoulders ago its competition in its category. That category is TV Show checkins. This is similar to the hugely popular location-based checkins like GoWalla and Foursquare but instead you checkin […]

Into Now is a new iPhone app that stands hand and shoulders ago its competition in its category. That category is TV Show checkins. This is similar to the hugely popular location-based checkins like GoWalla and Foursquare but instead you checkin and update your social networks to tell folks what you’re watching on the TV. This category is starting to get a little crowded with the likes of Miso and GetGlue. With those apps you have to load the application, click checkin, then do a search for the tv show or movie you are watching, and then post to your social network. IntoNow does something all the rest can not. It “listens” to your show and find the show for you! Thats right its like shazam for tv shows.

Can you believe it? I couldn’t at first. Now we are getting ever so close to the age of the Jetsons! I tested it out for myself. I tried listening to a wide variety of shows to try and stump the software but all attempts failed. It event detected when I was trying to listen to a commercial. The only thing that stumped IntoNow was a local news broadcast. The app also can not detect movies that have not been broadcasted on TV yet. I tried testing it with Paranormal Activity 2 and it could not detect it.

So what is magic juice for IntoNow? The software uses their own patented indexing technology called soundprint. They can identify what’s being watched down to the invidual episode.  They have an index that covers 140 million minutes of previously aired shows, equivalent to 266 years of video! I have played with the app a couple of times now and the transitions between screens is super smooth. The is also able to find shows within a few seconds which is impressive. Once its found a show, all you have to click is share, post a comment if you want, and click done. The one feature that is lacking that Miso and GetGlue both have is a gaming system. Miso and GetGlue awards you points and badges based on the number of times you checkin to a type of show or some other criteria. I do not see that as an option with IntoNow. They could add it later.

I love the app so far and I’m gonna try playing around with it some more but right now its my goto app for TV Checkins. More screenshots below showcasing more of the features.

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