Posterous has done a relaunch of their URL Shortening site Post.ly. This site was used previously to shorten URLs from your posterous blog before sending to Twitter. Going to http://post.ly did not have this slick interface in the past. Now you can interact with the site directly as a quick and easy way to post to Posterous and Twitter.
This new simplified site’s look is a complete 180 from the normal posterous site seen below:
This may be an answer to the simple look and feel of Tumblr, posterous’s direct competitor. Is this article written by Peg on Tech, one of the reasons for Tumblr’s popularity is the landing page is much less cluttered. Here is a quote from the article about Tumblr’s landing page:
Sign up is dead simple. Can you imagine the conversion rates they get out of that page? Moreover, they have one of the best taglines of any service: the easiest way to blog. What else is there to explain? They don’t brag about features like “like”, “reblog” or (ugh) “tumblarity.” Tumblr is the easiest way to blog. Anyone, your mother included, can understand that.
Posterous with their new Post.ly page is trying to bring that simplicity to them as well. Techcrunch has an article on the announcement. I personally have a tumblr and posterous account. I seem to use posterous more because I like their feature set. I will definitely give this a try and see if I like it better than using their main site.