U2 and YouTube Live

Last night U2 broadcasted their concert at the Rose Bowl via YouTube. It was a huge event and pretty impressive show. The video quality was surprisingly good for a webcast. It seemed to be a space themed concert with an […]

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Last night U2 broadcasted their concert at the Rose Bowl via YouTube. It was a huge event and pretty impressive show. The video quality was surprisingly good for a webcast. It seemed to be a space themed concert with an a little David Bowe “Ground control to Major Tom” to start off the show. They even had a moment where an interview played from one of the astronauts from the International Space Station played over their “Bubble Screen.”

This is yet another example of a musical group embracing technology and its many advantages to reach a huge audience. Millions of fans were able to access U2 from across the globe for FREE! You were able to experience one of your favorite bands from the comfort of your home and planted to seed for new fans in the process.

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Besides just YouTube, they used the power of social media to get the word out with the help of twitter and facebook. Their page contained “crawlers” similar to other sites like ustream where people could tweet straight from the YouTube page about the show bringing in a global audience. I know this because I watched this twitter crawler go across the screen as I watched and noticed people from Israel, Japan, Mexico, Philippines etc posting in.

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It was a great concert. Alot of the favorites were played along with songs from the new album. Don’t worry if you missed the live broadcast I’m sure it will be rebroadcast at least another day. I can’t wait to hear the stats on how many people were reached worldwide when YouTube stops the rebroadcast and we tally all of the status updates from Twitter and Facebook. I’m sure some records were broken last night.

U2 is already a huge worldwide band but they maintained or increased their elite status. I hope that more artists follow this path of broadcasting live for free like this. It won’t replace the act of really being at the concert but its a great complement and a good way to build followers and increase music sales.

Below are more pics and screen captures from the YouTube stream:

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